lesson4 （4）Kindness and Corpotrations 本文復習

気になったフレーズ
・some businesses       businesses = 企業
・I think it's fair to say that ～　　　～と言っていいと思う
・pick up on (the idea of ～）　　　（～ということ）に気づく
・The way I see it,　   私が思うには
・for base commercial reasons  
                            さもしい商売上の理由で（基本的にコマーシャルの理由で）
・blow one's own horn/trumpet　= toot one's own horn/trumpet　　　
　　　　　　　　　　　　　自画自賛する、自己宣伝をする、自慢話をする、よく見せようとする
・To give you an example,    ひとつ例をあげると、
・local senior homes         地域の高齢者宅
・word-of-mouth effect from this simple campaign
                          　　　　　　　　　この地味なキャンペーンの口コミ効果
・go way beyond what they expected.
　　　　　　　　　　　　　　　　　　　　　期待したものをはるかに超えた
・a former teacher　恩師

P: True, some businesses are just grandstanding when they publicize their supposedly selfless contributions to the community.

But I think it's fair to say that more and more businesses have picked up on the idea of showing kindness to customers, suppliers and employees. And some prod their customers to do kind acts to others - things as simple as writing a thank-you note to a former teacher.

B: The way I see it, just because a company  draws attention to its contributions to the community or whatever doesn't invalidate those acts of corporate kindness.

P: I think that people can tell when a company is posing as a do-gooder for base  commercial reasons, as opposed to being genuinely motivated by the desire to give something back to the community or society at large.

G: Companies are doing more than blowing their own horn when it comes to the themes of kindness and caring. The image of kindness can be an effective marketing tool.

P: To give you an example, one restaurant chain sends out vouchers to customers chosen at random and delivers free hot meals to local senior homes. They've found that the word-of-mouth effect from this simple campaign has gone way beyond what they expected.